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The Long Tail was first coined by Chris Anderson in an October 2004 Wired magazine article. It was used to to describe a certain type of online business and economic models -- such as those found at Amazon.com.
The term is now widely used throughout the internet, often using different names such as heavy tails, power-law tails, or Pareto tails.
The Long Tail and internet keywords
Search Engine Optimizers (also known as SEO's) regularly use The Long Tail when it comes to selecting the keywords and search phrases they want to target.
This allows optimizers to target keywords that are considered less competitive. By doing so they are able to rise to the top of the search listings easier and attract more targeted traffic from search engines such as Google, Yahoo and Ninemsn.
How does this work in the real world?
Easy Skips is a client of Adamant Solutions - we designed their website and then targeted the appropriate keywords at no additional cost (It is worth noting that many companies charge $1000's for this service).
We could have just aimed for the keyword "Skips" or "Skip Bins" and left it at that, but we decided to go a few extra steps:
The services offered by Easy Skips are highly localised, meaning they are only able to service areas in South Australia (preferably in the Southern suburbs or in the inner-metropolitan areas). So we targeted the following keywords:
If you type any of the above keywords into Google you will notice my clients on the first page, usually within the first 2 or 3 listings.
This technique even works on Google Maps
Using this technique we were also able to make Easy Skips the number 1 listing on skips related searches in Adelaide. Click here to see for yourself...
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