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Logo Orange sums up the latest trends in the logos that we see on highways, on consumer goods, on the Web and in the institutions and organizations we support. The trends can be summed up in 10 ways:
1. Organic 3D
Here's something new for 2008: we will be seeing 3d effects in logo design that will reach different places and stimulate different viewers who are craving for a new, fresh look! Polish those lenses and see 3D escalate to a higher level!
2. Waves - The New Swoosh
That's it - no more swooshes! After years of being number one, swooshes have now been replaced by the so-called waves. Do you see these waves in the above logos? Top graphic designers use them to inject more flexibility and flow into the design. To highlight the idea of movement, logo designers execute a fade technique from one colour to another for this type of logo design
3. Web 2.0 Logos
Designers often hear the term "web 2.0" from their customers who ask for this specific type of logo. The term Web 2.0 actually refers to certain technologies (Ajax, Ruby, etc). The thing is, can we really say that there's a new trend in graphic design, the web 2.0 design?
4. Transparency in logo design
We'll say this right away: transparency has always been fashionable. Designers often use transparency, thanks to the notion of elegance that it communicates. Transparency allows the combination of different design elements offering the viewer a special image. With the help of transparency you can create perspectives, suggest the ideas of growth, development, combination and connection.
5. "Underground" Typography - Minimal Fonts
Examine the logos above. Have you seen similar ones before? These are logos that we have often found on the sites of Typographic Artists over the last few years. Who would have thought, however, that they would become mainstream by the year 2007?
6. New Rainbow / Colour Scale
We've seen a thousand rainbows in our lifetime. Yet, each time we see one, we can't help but stare admiringly at the sky even for just a few seconds. We feel that sentiment of wanting to "chase rainbows" as the lyrics of a song go.
7. Sci-Fi Fonts
In logo design the font frequently serves to strengthen the message as conveyed by the image. But what about the typographic logos? In this particular case, choosing the right font is crucial. Many of these logos can be memorable. With the development of the number of personal computers per capita, we are now witnessing the rise of a new category of logos , using what the industry refers to as Sci-Fi fonts.
8. Leaves Logo
No matter which logo design collection you browse through, you will notice that they have all been "invaded" by leaves over the last few years. Leaves here and there, leaves everywhere! You sit and wonder why. Could this be the result of a common concern for the environment and the harmful effects of pollution? Is it because green is trendy? Or are humans aching for nature because they sit all day in their office cubicles facing their computer screens making them crave for the natural outdoors?
9. The "Ugly" 80's
Take a look at the logo designs above. What's your first reaction? They bowl you over and leave you speechless - and somewhat confused don't they?
10. The New Crest
New Crest logos have been around in the last few years. The year 2008 though will sound out the trumpets - New Crests go Mainstream!! With the clever combination of medieval symbolism and urban culture graphic elements, the New Crest logos appealed to the youth when they first appeared. Eventually, they were also adopted and embraced by the extreme sports and boarding communities everywhere. At the same time they were used by well known graphic designers for big clients like MTV etc.
Courtesy of Logo Orange
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