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A few weeks ago I discussed the steps you should take to increase your exposure on Google Local (you can read the entire post by clicking here). Apparently a Melbourne based mechanic business didn't get the memo.
Ignoring any sort of judgement or coherent thought process, they decided it would be a good idea to post 700 listings of their mechanic business to the new Google Local service. This resulted in 9 out of 10 search results for relevant keywords and page upon page of duplicate listings.
Today a Google Local search no longer displays any results to the mechanics (1 day after Bruce Clay discovered the oddity). Which leads me to believe that the listing was removed by Google (And quite possibly banned forever).
Was it worth it? Of course not. It may strike you as a bit odd, but Search Engine Optimisation is not only about making it to the front page of the major search engines. Anyone can catapult their website to the front page of the search giants, but it takes a real expert to devise a sustainable online marketing campaign that can guarantee front page exposure for a long time to come.
And what does this say about Google Local? Well quite a lot actually. They removed the results pretty fast. Although some might argue that this should not have happened in the first place. But personally I think it shows a lot of commitment to the Google Local service. Google Local is going to right way to get my vote.
Courtesy of Bruce Clay Inc.
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