Search Engine Compatibility

Search engine compatibility tells how much a search engine will like your website. So, your website should be such that it meets the expectations of the search engine crawlers. There are numerous criteria the crawlers use, to check their compatibility with your website. But to put it simply, the search engines like what the humans like!

Document Title

The document title is the text shown in the top left blue (or grey if inactive) bar of the Web Browser. The title should begin with your keyword for your homepage and other relevant pages of the website. The title should be unique to each page.

Link Building Strategy

Internal links are important to building the reputation of a website and helps the search engines to find your site easier.

Meta Keywords

This is a list of important words that relate to the web page and are placed in the source code of the web page. They are not seen by visitors. Google largely ignores them but other search engines use them for ranking purposes.

Meta Description

The meta description tag describes your business in a few short lines and is placed in the source code of the page. The keyword phrase needs to be placed at the start of this tag. Your visitors do not see it on the webpage but it is quite important for search engine ranking. Often this text is displayed in the search engine results.

Content

The page content is the text on your web page that can be seen by people in their web browsers. The more visible text there is on a web page, the more a search engine can use in its indexing. The textual content should include your keyword phrases where appropriate.

Google Sitemap

This is a background XML file that enables Google to more easily find and index all public pages of your website into their search database.

H1 Tags

The H1 page heading is simply the main heading of the page. It is important to have your keyword phrase in the H1 page heading. The H1 page heading should only be used once per page.

Image Descriptions

The Image Description or attribute defines alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser. Some images should include the keyword phrase in the alternative text where possible.

Robot.txt

This file is created to prevent indexing of irrelevant files on the site such as images and website logs by search engine robots / spiders. It can also give other crawling instructions designed to make for a more efficient crawl.

Address Locations

Address locations should contain keywords and be informative to the visitor. The better the information displayed in address locations the better the search engines understand your content.

Footer Links

These are links added to your site to enable the search engine robots to easily locate, visit and index all public pages of your site.

301 Redirections

Also called "permanent redirection" is a search engine friendly method of redirecting specific URLs to one main target URL.

Splash Page Optimisation (If required)

Refers to home pages with images / animations and text that usually says Click Here to Enter Site . Entry pages like this do not provide enough content to help a site rank well in search engines and are of no real benefit to the site as a whole.

Flash / Javascript Optimisation

Animated content designed in Flash and Javascript is not indexed by search engines and as a result it does not appear in search results.

Social Networking Site Linking

Social Networks are online places where people come together for networking. These are the places where they exchange views, make recommendations (about business, services, movies and a lot more.), and make connections with others. Links from social networks will decide how popular your business / website is, amongst people. If people find your service / product to be up to their expectations, they will recommend it on the Social Networks. But many times, a satisfied consumer may not necessarily recommend the product / service to others. SiteClick will recommend these services where appropriate.

Duplicate Content

Sites containing similar content can be viewed as duplicate content. Sites that are considered to have duplicate content are often penalised and as a result affect search engine rankings.

Contextual Links / Anchor Text Links

These are links added to the keyword phrases mentioned in the written content of your website.

Local Search

Where appropriate the site will be added to local search for Google and Yahoo. Local search will benefit the site that has users using local search to find products and services. Please note that the search engines will request a confirmation from the business that the details are correct

Web Standards Compliance

Coding errors can cause problems for search engine spiders with indexing content. Where possible SiteClick will advise if changes need to be corrected at time of implementation. Due to the nature of some Content Management Systems modifying the source code may not be possible.